Virtual staging grew in popularity after the San Francisco shelter in place (SIP) began in mid March. Buyers couldn’t physically get into properties for about two or three weeks, and listing agents had to quickly adapt to include virtual marketing pieces like 3D tours and photo galleries showing furniture in rooms that were technically empty. Stagers weren’t able to do their jobs, so staging wasn’t an option.
But now that we can physically show property and stagers are working again, it’s become obvious to me that virtual staging can only take sellers’ marketing so far. Sure, virtual staging is a lot less expensive for sellers than the real thing. Agents generally pay for the virtual staging on a per photo basis, so sellers avoid paying thousands of dollars for actual staging. Continue Reading