“White House” Maintains SoMa Design Trend in Noe Valley

“White House” Maintains SoMa Design Trend in Noe Valley

The newly renovated “White House” at 235 28th Street is right in line with one of the two design trends that have swept Noe Valley over the past few years—a completely renovated, whitewashed Victorian that looks nothing like a Victorian inside. You could be in SoMa based on the finishes and lack of period detail.

San Francisco real estate followers may remember this property when it sold for $1.3M in April 2013 and looked like this pink house below:
The renovation approach follows in the footsteps of many recent, similar projects. For example, the main level has been opened up, and there are now four bedrooms and 3.5 baths. Three bedrooms are on the ground level. And they come with living/kitchen/dining areas and yards like this:

At the $3M price point in the neighborhood, this is about what you can expect.

The other design trend that you see most often in the luxury Noe market features glass box exteriors, which also take their queue from South of Market exteriors. Here’s a good example of one that sold earlier this year for $3,225,000:

And another called “The Cube House” that sold for $5,250,000 last month:

There are probably about half a dozen single-family homes under construction in Noe right now that are copying the glass box look. Though they don’t quite fit in with the typical Noe Valley architectural character, they appeal to buyers because these homes have very open floor plans, high ceilings and get a lot of light through all that glass.

It will be interesting to see how design in the neighborhood changes over the next decade.

2 responses to ““White House” Maintains SoMa Design Trend in Noe Valley”

  1. J says:

    Looks like a high-end hotel inside (I did a “look-see”). It’s unfortunate, because when this design trend exhausts itself, these pillaged “Victorians” will be a hard sell, seeing as bringing them back to their intended selves (walls, character, old oak floors, great fireplaces and built-ins) will be next to impossible. SF has done nothing to preserve the Victorians, excepting the facades, leaving a truly Disneyfied feel. Save these modern designs for SOMA new builds. It’s reminiscent of the urban renewal craze that swept the Western Addition circa 1950-60s, demolishing block upon block of stately Vics and forcing out families… something that is truly regretted now, but oops! too late to go back and undo the damage whose effects are still felt into the 21st century.

    • insidesfre says:

      Thanks for your comments. Yes, I call these types of renovations “ripping the soul out.” The interior is very appealing, but to me, it just doesn’t fit with the Victorian feel. I have clients who purchased a great Victorian property in Eureka Valley and did a wonderful remodel that retained the heart of the house. Not sure what will happen as our Victorians go down, I guess it’s the way things change over time.

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