Masonic Vic Gets New Look, New Agent, Same Price

It’s always disappointing when one of my reputable, experienced and hard-working colleagues brings on a potentially overpriced listing and gives it his or her best shot for half a year—only to have the listing yanked and given to another agent.

Such is the case at 1322 Masonic, which hit the market earlier this year. The 4BR/2.5BA, 3400-square foot house was initially priced at $2,395,000 and then was reduced by $100,000 in June before the sellers withdrew the listing in July.

The house is now back on the market, with—you guessed it—a new agent, similar price of $2,295,000, and new staging. I thought the floor plan was a little funky in terms of flow when I toured the home (probably due to the fact that the property was previously a five-unit building). However, I’m sure there’s a buyer out there for this home; it’s just a matter of timing. But sellers, before you spin your wheels changing staging, agents, and anything else you can think of, consider this basic tenet: A realistic price will do wonders for helping to snag a buyer, and close your sale.

5 responses to “Masonic Vic Gets New Look, New Agent, Same Price”

  1. anna cesario says:

    Great advice… most just assume they can get asking, especially when the home is a real beauty like this one 🙂

  2. insidesfre says:

    Thanks for your comment, Anna!

  3. Andy says:

    I think it is OK for a seller to change agents. It’s a contract and both sides have rights. Owners might be able to get more from a new listing agent who will invest in more marketing and demonstrate more hunger than an agent who thinks they have an unrealistic seller. Bottom line is that the seller is the customer and they deserve the best treatment while under contract and when the contract expires they should be in the best position to get the new listing but still need to work for it. It’s a tough situation.

  4. Anonymous says:

    Changing agents can sometimes do wonders for a sale, I am the first to agree with that. But I think sellers who have overpriced properties largely equate their agent’s failure to sell that property with some sort of lack of marketing. Price is the number one factor in a sale; presentation and other details are important, but they have to mesh with the price. It’ll be interesting to see if this new staging and other changes the sellers made will move the house. It is entirely possible that the right buyer will come along later this year, which means changing agents wouldn’t have been necessary. Sales also depend on the variables involved, such as which buyers are out there at the time a house is on the market, and how much those buyers can afford.

  5. Andy says:

    Agents have a role in setting the listing price and can walk away from a listing if they think the seller is wholly unrealistic. If the seller refuses to reduce the price it is their choice.

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Eileen Bermingham

Corcoran Global Living


DRE# 01352627

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