The Wall Street Journal recently ran a piece on the best day of the week to list a property. Data was provided by Redfin, and The Journal focused on New York and the east coast. The conclusion was that Friday was the best day to list a house.
And I agree that in San Francisco, Friday is the best day to enter a property into the Multiple Listing Service (MLS) and have it go live on sites like Redfin, Trulia and brokerage sites.
Why Friday? Most buyers gear up on Fridays to house hunt on the weekend, and when a listing hits the MLS on Friday, it’s as high profile as it gets. In San Francisco, our Tuesday broker tours for the following week have a Friday/noon deadline, so agents enter most properties by that day and time so they show up on the following week’s tour. I send my clients Friday afternoon new-listing roundups, and also plot my buyer tours for the weekend on Fridays.
And people are apparently happiest on Fridays, according to The Journal, as the work week is ending. They’re more energetic and engaged, and will be more active in looking at the newest listings.
However, if you’re aiming to focus your marketing on landing private appointments, I do believe that listing a home on a Monday or Tuesday is best. Weekend open houses are done, and serious buyers are aiming to take more focused looks at properties. What I’m seeing in San Francisco, though, is that most agents and sellers time their first showings for the weekend or first broker tour.
In our busy San Francisco market, sellers could probably list their homes at midnight on a Wednesday and have 25 buyers in line the next morning outside their door. But sticking with a Friday listing is a great rule of thumb.