Modest Price Increases in SF, Spotlight on Potrero Hill

The new Zephyr MarketTracker is out, and the biggest news is that prices in the single-family home and condo markets are only up 2.8% and 3.8%, respectively, over the past six months.

We also take a look at some properties in Potrero Hill (average price, roughly $950,000 for a home), as well as note that the move-in date is coming up for Nob Hill’s Marlow development.

Plus, details on the Fairmont’s giant gingerbread house! It’s all here in the latest edition of the Zephyr MarketTracker.

Marlow 70% Sold Out, Sight Unseen


One of the fastest-selling condo developments has been the 98-unit Marlow at 1788 Clay in Nob Hill, which kicked off sales in the Spring . The building is 70% sold out, according to the sales office, and buyers continue to make purchasing decisions without actually seeing the condos in person. Instead, they’re referencing floor plans and the model in the sales office.

Marlow is one of the rare new developments in the north end of town, so that makes it a popular choice among buyers who are looking for an easy commute downtown or to the North Bay, as well as to 101 via Van Ness. The building is also situated in the heart of the Polk retail corridor, which makes things extremely convenient for residents who want to be able to walk to shops, restaurants and cafes.

So it’s not surprising that buyers are committing to purchases without physically seeing units first. The best condos sell quickly; in this case, higher floors facing north, south & east have been popular.

Interior framing is complete up to the seventh floor, and window installation is almost complete on all floors. Progress is also being made on the courtyard, interior painting, and elevator system.

Nine 1BR condos remain, ranging in price from $725,000-$837,000, and 11 2BRs are available, from $984,000-$1,510,000. In general, you’re looking at just over $1,000/sq foot for the 1BRs, and between $1100-$1200/sq foot for the 2BRs. Parking is included in these prices, though you can knock $40,000 off the price if you don’t want the space.

Give me a shout if you’re interested in exploring your options at Marlow. I’d be happy to negotiate the best deal possible for you.